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Special issue: Customer empowerment
- Format:
- Book
- Author/Creator:
- Geyer-Schulz, AndreasMeyer-Waarden, Lars
- Series:
- Customer & Service Systems / Andreas Geyer-Schulz, Lars Meyer-Waarden (Eds.). Karlsruher Institut für Technologie (KIT), Institut für Informationswirtschaft und Marketing
- Language:
- English
- Physical Description:
- 1 online resource (170 p. p.)
- Other Title:
- Special issue
- Place of Publication:
- KIT Scientific Publishing 2014
- Language Note:
- English
- Summary:
- The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.
- ISBN:
- 1000038784
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