The Family Firm : Monarchy, Mass Media and the British Public, 1932-53.

Format:

Book

Author/Creator:

Owens, Edward.

Language:

English

Subjects (All):

Monarchy--Public relations.

Monarchy.

Monarchy--Great Britain--Public opinion--History--20th century.

Public relations and politics.

Great Britain--Politics and government--1936-1945.

Great Britain.

Physical Description:

1 online resource (446 pages)

Edition:

1st ed.

Other Title:

The family firm : monarchy, mass media and the British public, 1932-1953

Family Firm

Place of Publication:

London, GB : University of London Press, 2020.

Summary:

The Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor’s approach to publicity.This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty’s new media image. It argues that the monarchy’s deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War. Crucially, The Family Firm also contends that the royal household’s media strategy after 1936 helped to restore public confidence in a Crown that was severely shaken by the abdication of King Edward VIII.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-909646-96-2