Marketing / edited by Sonyel Oflazoglu.

Format:

Book

Author/Creator:

Sonyel Oflazoglu

Contributor:

Oflazoğlu, Sonyel, editor.

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (160 pages) : illustrations

Place of Publication:

IntechOpen 2018

Croatia : IntechOpen, 2018.

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.

Contents:

Marketing

Meet the editor

Contents

Preface

Section 1: Strategic Marketing

Chapter 1: Innovation Inside

Chapter 2: Marketing Platform Strategy

Chapter 3: Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX

Chapter 4: Theory of New Product Development and Its Applications

Section 2: Marketing and Society

Chapter 5: The Progress of the United Nations in Empowerment and Equality for Women

Chapter 6: Antecedents of Satisfaction with Financial Services: Role of Perceived Benefits

Chapter 7: Marketing Strategies for the Social Good

Chapter 8: Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services.

Notes:

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

1-83881-569-4

1-78923-437-9