Design elements : a graphic style manual : understanding the rules and knowing when to break them / Timothy Samara.

Format:

Book

Author/Creator:

Samara, Timothy.

Contributor:

Sonja Dümpelmann Collection (University of Pennsylvania)

Language:

English

Subjects (All):

Graphic design (Typography).

Layout (Printing).

Penn Provenance:

Duempelmann, Sonja (donor)

Physical Description:

272 pages : chiefly illustrations (some color) ; 26 cm

Place of Publication:

Gloucester, Mass. : Rockport Publishers, [2007]

Summary:

"Design Elements is a fun and comprehensive manual for graphic designers that includes hundreds of tips and examples for designers to attain the fundamental skills that contribute to successful design. It is the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, space, image, and how to put it all together. Design Elements not only offers great tips on the basics, but also shows you how to break the rules without compromising communication or confusing your audience."--Jacket.

Contents:

Preface : Graphic design: what it is

Introduction : Twenty rules for making good design

1. Form and space : Seeing form and space ; Categories of form ; Putting stuff into space ; Compositional strategies ; A foundation for meanings

2. Color fundamentals : The identity of color ; Chromatic interaction ; Color systems ; Emotions and messages

3. Choosing and using type ; Structure and optics ; Issues related to style ; Mechanics of text ; Texture and space ; Type as information ; How color changes type

4. The world of image : Real, unreal, and otherwise ; Media and methods ; Presentation options ; Content and concept

5. Putting it all together : Visual logic ; Structuring the page ; Intuitive arrangement ; Integrating type and image ; Layout systems

App. A. The right design choices: twenty reminders for working designers

App. B. Causin' some trouble: when and why to challenge anything in this book.

ISBN:

1592532616

9781592532612

OCLC:

70158378

Online:

Contributor biographical information

Publisher description