Leveraging constraints for innovation : new product development essentials from the PDMA / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin.

Format:

Book

Author/Creator:

Gurtner, Sebastian, author.

Griffin, Abbie, author.

Spanjol, Jelena, author.

Contributor:

Product Development & Management Association, sponsoring body.

Language:

English

Subjects (All):

Product Development & Management Association.

New products--Management.

New products.

New products--Marketing.

Physical Description:

1 online resource (211 pages)

Edition:

1st edition

Other Title:

New product development essentials from the PDMA

Place of Publication:

Hoboken, New Jersey : Wiley, [2018]

System Details:

text file

Summary:

Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets. This book: Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business manage...

Contents:

From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei

A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer

The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold

Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden

New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen

Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal

How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt

Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain

Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem

Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781119390275

1119390273

9781119390299

111939029X

9781119390282

1119390281

OCLC:

1117307900