Technical blogging : amplify your influence / Antonio Cangiano.

Format:

Book

Author/Creator:

Cangiano, Antonio, 1980- author.

Series:

Pragmatic programmers.

Pragmatic programmers

Language:

English

Subjects (All):

Blogs.

Technical writing.

Web publishing.

Physical Description:

1 online resource (xxii, 308 pages) : illustrations.

Edition:

Second edition.

Place of Publication:

Raleigh, North Carolina : The Pragmatic Bookshelf, 2019.

System Details:

Mode of access: World Wide Web.

text file

Summary:

Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

Contents:

Cover

Table of Contents

Acknowledgments

Introduction

What Is Technical Blogging?

Blogging Isn't Dead

Blogging as a Megaphone

Blogging as a Conversation

Bloggers with Benefits

How to Get the Most Out of This Book

Part I-Plan It

1. What Kind of Blog Are You Going to Run?

Solo vs. Collective

General vs. Niche

Pundit vs. Instructional

Business Blogs

Take Action

What's Next

2. Rock-Solid Planning for Your Blog

Define Your Blog's Main Topic

Analyze the Size of Your Niche

Give Readers a Compelling Reason to Stick Around

Set Goals for Your Blog

Choose and Register a Domain Name

Part II-Build It

3. Setting Up Your Blog

Choose Your Blogging Software and Hosting

Configure Your Domain Name

Install WordPress

Configure WordPress

Enhance WordPress with Plugins

4. Customizing and Fine-Tuning Your Blog

Pick a Professional Theme

Enable Stats

Customize Your Sidebar

Encourage Social Media Sharing

Win Over Subscribers

Don't Get in Trouble: Use Disclaimers

Set Up Your Blog for On-Page SEO

Enable Code Highlighting in Your Posts

5. Creating Remarkable Content

Content Is King

Write for the Web

Develop Your Own Voice

Where to Find Ideas for Your Posts

Get Readers to Discover More of Your Content

Copyright Matters

Back Up Your Content

6. Producing Content Regularly

What's the Post Frequency, Kenneth?

Consistency Is Queen

What Days Should You Post On?

Schedule Time to Blog

Survive Writer's Block

Get Others to Write for You

7. Finding Time to Blog

Master Your To-Do List

Figure Out Where Your Time Goes

Limit Distractions

Schedule Productive Time.

Focus with the Pomodoro Technique

Part III-Promote It

8. Promoting Your Blog

Market It and They Will Come

Correct a Self-Sabotaging Mindset

Perform On-Page and Off-Page SEO

Not All Links Are Created Equal

Guest Blog on Other Blogs

Other Forms of Article Marketing

Add Your Blog to Planet Sites

Participate in the Community

Leverage Foreign Blogs

The Dark Side of Link Building

Promote Your Articles on Social Networks

Promote on Social News Sites

Case Study: ProgrammingZen.com's Social Traffic

Promoting on Quora

Cross-Post to Medium and dev.to

9. Understanding Traffic Statistics

Baseline vs. Spike Traffic

Key Site Usage Metrics You Need to Consider

Interpret Visit Quantity and Quality

Where Do They All Come From?

Analyzing Traffic with Google Analytics

Keep Track of Your Blog's Growth

Other Analytics Tools Worth Considering

10. Building a Community Around Your Blog

Engage Readers

Supplement Your Blog with Community Tools

Forms of Criticism

Your Mantras When Dealing with Criticism

Part IV-Benefit from It

11. Advancing Your Career with Blogging

Improve Your Skills

Advance Your Career

Obtain Freebies

Deal with Opportunities

Other Benefits for Startups

Make Money from Your Blog

12. Promoting Your Own Business

A Checklist for Company Blogs

Identify and Understand Your Readers

Craft Your Content for Your Prospective Customers

Convert Readers into Customers

Part V-Scale It

13. Scaling Your Blogging Activities

Scale Your Blog Vertically

Hire a Team of Bloggers

Build Your Blogging Empire

What's Next.

14. Beyond Blogging: Strategizing for Social Media

Why Bother with Social Media?

Define a Social Media Strategy

Identify the Social Networks You Intend to Target

Create Your Social Media Profiles

Cross-Promote Your Site and Social Properties

Post Frequently and Engage with People in Your Niche

15. Final Words of Advice

Try It Out

Blogs to Follow

Keep in Touch

A1. List of Tips Within the Book

Chapter 1: What Kind of Blog Are You Going to Run?

Chapter 2: Rock-Solid Planning for Your Blog

Chapter 3: Setting Up Your Blog

Chapter 4: Customizing and Fine-Tuning Your Blog

Chapter 5: Creating Remarkable Content

Chapter 6: Producing Content Regularly

Chapter 7: Finding Time to Blog

Chapter 8: Promoting Your Blog

Chapter 9: Understanding Traffic Statistics

Chapter 10: Building a Community Around Your Blog

Chapter 11: Advancing Your Career with Blogging

Chapter 12: Promoting Your Own Business

Chapter 13: Scaling Your Blogging Activities

Chapter 14: Beyond Blogging: Strategizing for Social Media

A2. Bibliography

Index

- DIGITS -

- A -

- B -

- C -

- D -

- E -

- F -

- G -

- H -

- I -

- J -

- K -

- L -

- M -

- N -

- O -

- P -

- Q -

- R -

- S -

- T -

- U -

- V -

- W -

- X -

- Y -

- Z -.

Notes:

"Version: P1.0 (June 2019)."

Previous edition published: 2014.

Includes bibliographical references.

Description based on print version record.

ISBN:

9781680507126

1680507125

9781680507133

1680507133

9781680507140

1680507141

OCLC:

1112074029