Stop motion : poster collection / herausgegeben von/edited by Bettina Richter ; essay von/by Ellen Lupton.

Format:

Book

Author/Creator:

Lupton, Ellen, author.

Contributor:

Richter, Bettina, editor.

Museum für Gestaltung Zürich. Plakatsammlung.

Series:

Poster collection ; 31.

Museum für Gestaltung Zürich: Plakatsammlung ; 31

Language:

English

German

Subjects (All):

Museum für Gestaltung Zürich. Plakatsammlung--Catalogs.

Museum für Gestaltung Zürich.

Posters, European--20th century--Catalogs.

Posters, European.

Motion in art--Catalogs.

Motion in art.

Posters.

Poster collection.

Genre:

Catalogs.

Physical Description:

95 pages : illustrations (chiefly color) ; 25 cm.

Other Title:

Poster collection : stop motion

Place of Publication:

Zürich, Switzerland : Lars Muller Publishers, 2019.

Language Note:

In German and English.

Summary:

The medium of the poster is distinguished by displaying messages combining images and text on a static, two-dimensional surface. Designers have, however, always toyed with extending the plane by adding a third dimension, whether spatial or temporal, in order to fool the eye. Stop Motion examines the myriad creative approaches to suggesting movement, recession into depth, dynamics, and rhythm. Perspectival narrowing and plastically rendered motifs are among the traditional stylistic means used in painterly and illustrative posters. Borrowings from Op Art or psychedelic art perplex the eye. In photographic posters, techniques such as blurring or time exposure are used to cause an image to vibrate. But sophisticated printing techniques can also broaden the possibilities of visual expression. In contemporary posters, it is the strictly graphic means of writing, abstract pictograms, or geometric forms that stretch out nested spaces, through which the gaze wanders restlessly.Stop Motion reveals that poster designers have in fact traditionally sought to incorporate the aspect of movement. Moreover, the works assembled in the publication show that?with the exception of the current animated poster trend?the simulation of movement and three dimensions is always the result of a conscious design decision motivated by the respective content. Exhibition: Museum für Gestaltung, Zürich, Switzerland.

ISBN:

3037786019

9783037786017

OCLC:

1084411893