1 option
The forever fandom of Harry Potter : balancing fan agency and corporate control / Marianne Martens.
Van Pelt Library PR6068.O93 Z7638 2019
Available
- Format:
- Book
- Author/Creator:
- Martens, Marianne, author.
- Series:
- Cambridge elements. Elements in publishing and book culture 2514-8516
- Cambridge elements. Elements in publishing and book culture, 2514-8524
- Language:
- English
- Subjects (All):
- Rowling, J. K. Harry Potter series.
- Rowling, J. K.
- Rowling, J. K--Criticism and interpretation.
- Fans (Persons).
- Popular literature--Publishing.
- Popular literature.
- Literature publishing.
- Authors and readers.
- Criticism and interpretation.
- Physical Description:
- 111 pages : illustrations ; 18 cm.
- Place of Publication:
- Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2019.
- Summary:
- Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.
- Notes:
- Includes bibliographical references (pages 96-111).
- ISBN:
- 9781108469883
- 1108469884
- OCLC:
- 1117456008
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.