Pure and modern milk : an environmental history since 1900 / Kendra Smith-Howard.

Format:

Book

Author/Creator:

Smith-Howard, Kendra.

Language:

English

Subjects (All):

Dairy products industry--United States--History.

Dairy products industry.

Milk--Quality--United States--History--20th century.

Milk.

Dairy products--United States.

Dairy products.

Dairy products--United States--Marketing.

Physical Description:

1 online resource (240 p.)

Edition:

1st ed.

Place of Publication:

Oxford : Oxford University Press, [2013]

Language Note:

English

Summary:

Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,"" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an

Contents:

Reforming a perilous product : milk in the Progressive Era

Balancing the goods of nature : butter in the interwar period

Purer streams and predictable profits : dairy waste at mid-century

From the ice cream aisle to the bulk tank : the postwar landscape of mass production

Reassessing the risks of nature : milk after 1950

Epilogue.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-19-930730-X

0-19-989913-4

OCLC:

858282265