The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

Format:

Book

Contributor:

Czinkota, Michael R.

Kotabe, Masaaki.

Ronkainen, Ilkka A.

Language:

English

Subjects (All):

Export marketing.

International business enterprises.

International trade.

Physical Description:

1 online resource (769 p.)

Edition:

1st ed.

Place of Publication:

New York : Routledge, 2011.

Language Note:

English

Summary:

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

Contents:

""Cover ""; ""The Future of Global BusinessA Reader ""; ""Copyright ""; ""Table of Contents""; ""About the Editors""; ""1. Role of Research in International Marketing""; ""Chapter 1.1 An International Marketing Manifesto ""; ""Chapter 1.2 The Remarkable Performance of International Marketing in the Second Half of the 20th Century ""; ""Chapter 1.3 Freedom and International Marketing ""; ""Chapter 1.4 Academic Freedom for All in Higher Education: The Role of the General Agreement on Trade in Services ""; ""Chapter 1.5 International Information Cross- Fertilization in Marketing ""

""Chapter 1.6 Trends and Indications in International Business """"Chapter 1.7 Contemporary Research Trends in International Marketing ""; ""2. Competition from Emerging Markets""; ""Chapter 2.1 Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies ""; ""Chapter 2.2 A �Strategy Tripod� Perspective on Export Behaviors ""; ""Chapter 2.3 Export Strategies and Performance of Firms from Emerging Economies ""; ""Chapter 2.4 Institutional Changes and Organizational Transformation in Developing Economies ""; ""3. Marketing Mix""

""Chapter 3.1 Cognitive and Affective Reactions of U.S. Consumers to Global Brands """"Chapter 3.2 Entering the Japanese Market ""; ""Chapter 3.3 Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance ""; ""Chapter 3.4 Exchange Rate Pass-Through and International Pricing Strategy ""; ""Chapter 3.5 The Effect of Export Assistance Program Usage on Export Performance ""; ""4. Global Sourcing and Supply Chain Management""; ""Chapter 4.1 An Analysis of the Global Position of U.S. Manufacturing ""

""Chapter 4.2 An Evolutionary Stage Model of Outsourcing and Competence Destruction """"Chapter 4.3 Outsourcing, Performance, and the Role of E-Commerce ""; ""Chapter 4.4 Strategic Alliance-Based Sourcing and Market Performance ""; ""5. Emerging Issues""; ""Chapter 5.1 Positioning Terrorism in Management and Marketing ""; ""Chapter 5.2 Foreign Market Entry Mode of Service Firms ""; ""Chapter 5.3 How Government Can Help Increase U.S. Export Performance ""; ""Chapter 5.4 Three Dimensional ""; ""Chapter 5.5 Multinationality and Firm Performance ""; ""Index ""

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-135-96727-X

0-203-87813-2

9786613442055

1-283-44205-1

1-135-96728-8

OCLC:

729166512