Analytics for managers : with Excel / Peter C. Bell & Gregory S. Zaric.

Format:

Book

Author/Creator:

Bell, Peter., author.

Contributor:

Zaric, Gregory.

Language:

English

Subjects (All):

Management.

Physical Description:

1 online resource (326 p.)

Edition:

1st ed.

Place of Publication:

New York, N.Y. : Routledge, 2013.

Language Note:

English

Summary:

Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization.The objective of this book is to introduce analytics from the perspective of the general manager of a corporation. Rather than examine the details or attempt an encyclopa

Contents:

Introduction: analytics

An introduction to management analytics

Models and model building

Analyzing sequential decisions

Data driven decision making

Predictive modelling

Simulating the future

Simultaneous decision problems

Revenue management

Creating competitive advantage using analytics.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-136-25534-6

1-283-92413-7

0-203-10581-8

1-136-25535-4

9780203105818

OCLC:

823390349