Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson.

Format:

Book

Author/Creator:

Schudson, Michael, author.

Series:

Routledge Library Editions: Advertising ; Volume 6

Language:

English

Subjects (All):

Advertising--United States--History.

Advertising.

Physical Description:

1 online resource (xxiv, 308 p.).

Edition:

1st ed.

Place of Publication:

Oxfordshire, England ; New York : Routledge, c1993.

Abingdon, Oxon : Routledge, 2013.

Summary:

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

Contents:

1. The advertiser's perspective

2. What advertising agencies know

3. The consumer's information environment

4. An anthropology of goods

5. Historical roots of consumer culture

6. The emergence of new consumer patterns : a case study of the cigarette

7. Advertising as capitalist realism

8. An evaluation of advertising.

Notes:

First published in 1993 by Routledge.

Includes bibliographical references and index.

Description based on online resource; title from title page (ebrary, viewed July 12, 2013).

ISBN:

9780203582749

0203582748

9781136668180

1136668187

OCLC:

851695431