Public relations, society and culture : theoretical and empirical explorations / edited by Lee Edwards and Caroline E.M. Hodges.

Format:

Book

Contributor:

Edwards, Lee (Lee M. S.)

Hodges, Caroline E. M.

Language:

English

Subjects (All):

Public relations--Research.

Public relations.

Public relations--Social aspects.

Physical Description:

1 online resource (161 p.)

Edition:

1st ed.

Place of Publication:

London : Routledge, 2011.

Language Note:

English

Summary:

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and

Contents:

Cover; Public Relations, Societyand Culture; Copyright; Contents; Contributors; Acknowledgements; Introduction: Implications of a (radical) socio-cultural 'turn' in public relations scholarship; 1. Imagining public relations anthropology; 2. Public relations in the postmodern city: An ethnographic account of PR occupational culture in Mexico City; 3. Public relations and storytelling; 4. Public relations and society: A Bourdieuvian perspective; 5. Diversity in public relations; 6. Communication for social transformation; 7. Pragmatism, semiotics and sacred truth

8. Bubble wrap: Social media, public relations, culture and societyIndex

Notes:

Description based upon print version of record.

ISBN:

9786613104724

9781136834196

1136834192

9781283104722

1283104725

9781136834202

1136834206

9780203832134

0203832132

OCLC:

713022988