Transmedia television : audiences, new media and daily life / Elizabeth Evans.

Format:

Book

Author/Creator:

Evans, Elizabeth, 1981- author.

Series:

Routledge advances in television studies ; 2.

Comedia.

Routledge advances in television studies ; 2

Comedia

Language:

English

Subjects (All):

Digital television--Social aspects.

Digital television.

Television broadcasting--Technological innovations.

Television broadcasting.

Convergence (Telecommunication).

Interactive television--Social aspects.

Interactive television.

Television viewers.

Physical Description:

1 online resource (221 p.)

Edition:

1st ed.

Place of Publication:

New York : Routledge, 2011.

Language Note:

English

Summary:

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set's status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with 'television' without ever turning a television set on.Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integ

Contents:

Introduction

Understanding transmediality. Transmedia texts : defining transmedia storytelling

The transmedia industry : distribution and engagement

Transmedia audiences : the consequences of emergence

Audiences for emergent transmedia drama. Spooks internet and digital gaming : immersion and agency

24 : Conspiracy and the mobile phone: immersion and immediacy

Downloading television : agency, immediacy and the transmedia audience

Conclusion.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-136-74081-3

1-283-10347-8

9786613103475

1-136-74082-1

0-203-81910-1

9780203819104

OCLC:

712037565