The four stages of highly effective crisis management : how to manage the media in the digital age / Jane Jordan-Meier.

Format:

Book

Author/Creator:

Jordan-Meier, Jane, author.

Language:

English

Subjects (All):

Mass media--Management.

Mass media.

Crisis management.

Online social networks.

Public relations.

Physical Description:

1 online resource (310 p.)

Edition:

1st.

Place of Publication:

Boca Raton : CRC Press, 2011.

Language Note:

English

Summary:

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis.Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies

Contents:

Media, crisis, and new reporting tools

What is a crisis?

Unfolding crisis

Crisis is triggered

A crisis stops the show

Case in point: Virginia Tech

The role of media in a crisis

Social, interactive, and everywhere all the time

Today's news from multiple platforms

Old media play a role in the social media revolution: social or leave

Power to the people: the rise of hyperlocal news

Mainstream media are still a factor

Social media's role in crisis

Media ethics? what drives traditional media behavior

Twitter: is it a fad or the "8 bazillion pound gorilla?"

Overview

Background.

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9786613279583

9781040080962

1040080960

9780429248474

0429248474

9781283279581

1283279584

9781439853740

1439853746

OCLC:

710992657