Data warehouse designs : achieving ROI with market basket analysis and time variance / Fon Silvers.

Format:

Book

Author/Creator:

Silvers, Fon.

Language:

English

Subjects (All):

Business intelligence--Computer programs.

Business intelligence.

Data warehousing.

Physical Description:

1 online resource (286 p.)

Edition:

1st edition

Place of Publication:

Boca Raton, FL : CRC Press, c2012.

Language Note:

English

System Details:

text file

Summary:

Market Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. In the past however, the use of these powerful tools in tandem led to performance degradation and resulted in unactionable and even damaging information.Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance presents an innovative, soup-to-nuts

Contents:

Front Cover; Dedication; Contents; Preface; Acknowledgments; The Author; Chapter 1: Data Warehouse ROI; Chapter 2: What Is Market Basket Analysis?; Chapter 3: How Does Market Basket Analysis Produce ROI?; Chapter 4: Why Is Market Basket Analysis Difficult?; Chapter 5: Market Basket Analysis Solution Definition; Chapter 6: Market Basket Architecture and Database Design; Chapter 7: ETL into a Market Basket Datamart; Chapter 8: What Is Time Variance?; Chapter 9: How Does Time Variance Produce ROI?; Chapter 10: Why Is Time Variance Difficult?; Chapter 11: Time Variant Solution Definition

Chapter 12: Time Variant Database DefinitionChapter 13: ETL into a Time Variant Data Warehouse; Chapter 14: Market Basket Analysis in a Time Variant Data Warehouse; References

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on metadata supplied by the publisher and other sources.

ISBN:

0-429-10803-6

1-4665-1666-6

1-283-59614-8

9786613908599

1-4398-7077-2

9780429108037

OCLC:

776601007