The green executive : corporate leadership in a low carbon economy / by Gareth Kane.

Format:

Book

Author/Creator:

Kane, Gareth, author.

Language:

English

Subjects (All):

Business enterprises--Environmental aspects.

Business enterprises.

Green marketing.

Management--Environmental aspects.

Management.

Sustainable development.

Physical Description:

1 online resource (289 p.)

Edition:

First edition.

Place of Publication:

Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2012].

Language Note:

English

Summary:

Over the last five years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. Accordingly, responsibility for environmental and sustainability issues has risen from management functions to director level executives. A range of personal views is provided in the form of 18 exclusive interviews with senior level executives from a wide range of sectors including retail, transport, manufacturing, logistics and the service sector, from small businesses through to international giants like Canon, BT, Marks and Spencer, National Express and GlaxoSmithKline.The Green Executive provides everything you need to know to develop a winning sustainability strategy and the leadership skills you require to implement that strategy. The first part of the book explores the business case for action taking into consideration opportunities, threats of inaction, risks of action and the ethical dimension. This is followed by an overview of global environmental problems, including the big three: climate change, resource depletion and toxic materials, and global solutions - including eco-efficiency and industrial ecology. The third part translates these large scale solutions into practical actions for a single business ranging from simple housekeeping measures through to innovative business models. The final, crucial part introduces the sustainability maturity model and provides an insight into how the highest level of that model can be achieved.

Contents:

Cover; The Green Executive; Copyright; Contents; Acknowledgements; Introduction; Green Business Comes of Age; The Structure of the Book; A Note on Language; Part 1: Why do it?; Chapter 1. Business as Usual Is Not an Option; The Risks of Doing Nothing; The Long Arm of the Law; Public Humiliation; Financial Risks; Competition Is Hotting Up; The View from the Front Line: Peter White, Procter & Gamble; Chapter 2. Green Business Opportunities; Green Carrots; The Business Opportunities Pyramid; Direct Internal Benefits; Staff Recruitment, Retention and Morale

Branding and Marketplace DifferentiationNew and Emerging Green Markets; The View from the Front Line: Julie Parr, Muckle LLP; Chapter 3. The Moral Imperative; The Ethical Dimension; Shareholder Value vs. Ethical Values; Doing Good; Personal Values; Corporate Values; The Ethical Tightrope; The Bottom Line; The View from the Front Line: Paula Widdowson, Northern Foods; Chapter 4. Green Business Risks; Unrealistic View of Markets; Building on Sand; Public Relations Disasters; The View from the Front Line: Nigel Stansfield, InterfaceFLOR; Part II: The Global Context; Chapter 5. Global Problems

OverviewClimate Change; Resource Depletion; Persistent Bioaccumulative Toxic Compounds; Other Environmental Issues; The View from the Front Line: Sally Hancox, Gentoo Housing Group; Chapter 6. Global Solutions; Sustainability; Sustainable Development; Models of Sustainability; Other Sustainability Principles; Environmental Sustainability Models; Governmental Options; The View from the Front Line: Richard Gillies, Marks & Spencer; Chapter 7. Visions of a Sustainable Economy; Overview; Industry and the Environment; Eco-efficiency in Industry; The Ecosystem Model in Industry

The View from the Front Line: James Hagan, GlaxoSmithKlinePart III: Practical Action; Chapter 8. Outreach; Overview; Charitable Donations; Volunteering; Research and Development; Trade and Professional Bodies; Carbon Offsetting; The View from the Front Line: Roy Stanley, Tanfield Group; Chapter 9.Good Housekeeping; Compliance and Risk Management; Resource Management; Greening Transport; Capital Investments; Site Biodiversity; The View from the Front Line: Chris Tuppen, BT; Chapter 10. Greener Operations; Information and Communications Technologies; Construction; Manufacturing; Retail

Office-based BusinessesGeneric Principles; The View from the Front Line: Roberta Barbieri, Diageo; Chapter 11. Greening the Supply Chain; Don't Buy Trouble; Basic Principles; Advanced Techniques; The View from the Front Line: Stephen Little, The Sage Gateshead; Chapter 12. Greening the Product Portfolio; Starting Afresh; How to Develop Green Products; Wider Considerations; The Product Portfolio; Markets and Marketing; The View from the Front Line: Martin Blake, Royal Mail; Chapter 13. Green Business Models; New Ways of Doing Business; From Products to Services

Replacing Products with Information

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-136-52920-9

1-283-59053-0

9786613902986

1-84977-685-7

1-136-52921-7

9781849776851

OCLC:

809617669