Routledge handbook of sport management / edited by Leigh Robinson, ... [et al.].

Format:

Book

Contributor:

Robinson, Leigh, 1965-

Series:

Routledge international handbooks.

Routledge international handbooks

Language:

English

Subjects (All):

Sports administration.

Sports--Management.

Sports.

Physical Description:

1 online resource (487 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2012.

Language Note:

English

Summary:

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:managing performancemarketinghuman resource managementthe economics and finance of sport<

Contents:

Front Cover; Routledge Handbook of Sport Management; Copyright Page; Contents; List of figures; List of tables and boxes; Notes on contributors; Preface: The field of sport management; Part I: Managing the performance of sport organizations: Edited by Leigh Robinson; 1. Contemporary issues in the performance of sport organizations: Leigh Robinson; 2. From daily management to high politics: the governance of the International Olympic Committee: Jean-Loup Chappelet; 3. The contingent and standards governance framework for national governing bodies: Denis Mowbray

4. The planned development of sport organizations: Brian Minikin5. Managing customer expectations of sport organizations: Leigh Robinson; 6. Approaches to managing performance in sport organizations: Peter Taylor; 7. Forecasting the performance of nations in elite sport: Simon Shibli, Veerle De Bosscher, Maarten van Bottenburg and Jerry Bingham; 8. Corporate social responsibility in sport: Stephen Morrow; 9. Theoretical approaches and practical strategies forchange management: Peter McGraw, Tracy Taylor and Daniel Lock

Part II: Managing human resources in sport organizations: Edited by Packianathan Chelladurai10. Contemporary issues in the management of human resources: Packianathan Chelladurai; 11. Human resource management in sport: a service-based approach: Solha Husin; 12. Volunteer management in sport: May Kim and Hyejin Bang; 13. Sources of support for employees in sport organizations: Boyun Woo and Claudio Rocha; 14. Psychological contract in the context of sport organizations: Gonzalo Bravo, David Shonk and Doyeon Won; 15. Managing contingent workers in sport: Kyungro Chang

Part III: The marketing of sport: Edited by Guillaume Bodet16. Contemporary issues in sport marketing: Guillaume Bodet; 17. Consumer loyalty in sport participation services: Guillaume Bodet; 18. Relationship marketing: from theoretical issues to its application by sport organizations: Alain Ferrand; 19. Sport spectators' segmentation: Guillaume Bodet and Iouri Bernache-Assollant; 20. Sporting goods brands and retail store dramatization: Patrick Bouchet; 21. Sport promotion through communication: a mass media perspective: Daniel C. Funk and Kevin Filo

22. Sport sponsorship: definitions and objectives: Pascale Quester and Charles Bal23. Ambush marketing: Benoit Séguin and Dana Ellis; Part IV: The economics of sport: Edited by Paul Downward; 24. Contemporary issues in the economics of sport: Paul Downward; 25. The economic analysis of sport participation: Paul Downward, Fernando Lera-López and Simona Rasciute; 26. Expenditures on sport products and services: Tim Pawlowski and Christoph Breuer; 27. Do sport clubs maximize wins or profits? And does it make any difference?: Stefan Kesenne

28. International sport league comparisons: Helmut Dietl, Rodney Fort and Markus Lang

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-136-66086-0

1-280-66116-X

9786613638090

1-136-66087-9

0-203-80722-7

9780203807224

OCLC:

798532765