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Event policy : from theory to strategy / Malcolm Foley, David McGillivray and Gayle McPherson.
- Format:
- Book
- Author/Creator:
- Foley, Malcolm.
- Language:
- English
- Subjects (All):
- Special events--Planning.
- Special events.
- Special events--Management.
- Physical Description:
- vi, 198p. ; ill.
- Edition:
- 1st ed.
- Place of Publication:
- London ; New York : Routledge, 2012.
- Summary:
- As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.
- Contents:
- pt. 1. Event policy rationales
- pt. 2. Event policy formations
- pt. 3. Event policy implementations.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher; resource not viewed.
- ISBN:
- 1-315-55892-0
- 1-136-65519-0
- 1-283-46013-0
- 9786613460134
- 1-136-65520-4
- 0-203-80642-5
- 9780203806425
- OCLC:
- 798532911
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