The graphic communication handbook / Simon Downs.

Format:

Book

Author/Creator:

Downs, Simon, author.

Series:

Media Practice

Media practice

Language:

English

Subjects (All):

Commercial art--Vocational guidance.

Commercial art.

Graphic arts--Vocational guidance.

Graphic arts.

Physical Description:

1 online resource (383 p.)

Edition:

1st ed.

Place of Publication:

Abingdon, Oxon [England] ; New York, N.Y. : Routledge, 2012.

Language Note:

English

Summary:

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion

Contents:

""Front Cover ""; ""The Graphic Communication Handbook""; ""Copyright Page""; ""Contents ""; ""List of figures ""; ""List of tables ""; ""List of contributors ""; ""Introduction ""; ""1. A step towards the reinvention of graphic design: Gui Bonsiepe""; ""2. Broad knowledge""

""3. Getting your first job and pitching""""4. Knowing your client: fixing the brief""; ""5. Research""; ""6. The visual design of election campaign posters: Steven A. Seidman""; ""7. Roughing: the thumbnail stage""; ""8. Roughing: the development stage""; ""9. Roughing: the presentation stage""; ""10. Presenting to the client""; ""11. Semantics and graphic languages: Malcolm Barnard""; ""12. Doing the job""; ""13. Deploying the job""; ""14. Situating the job""; ""15. Testing the job: a rationale for why testing the completed job is worth it""; ""16. Getting paid (and more)""

""17. Getting the next job: self- and other publicity""""18. The future""; ""Bibliography ""; ""Index ""

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [358]-361) and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-136-64220-X

1-283-45982-5

9786613459824

1-136-64221-8

0-203-80466-X

9780203804667

OCLC:

798531875