The presidential campaign of Barack Obama : a critical analysis of a racially transcendent strategy / Dewey M. Clayton.

Format:

Book

Author/Creator:

Clayton, Dewey M., author.

Language:

English

Subjects (All):

Obama, Barack.

Presidents--United States--Election--2008.

Presidents.

Political campaigns--United States.

Political campaigns.

United States--Politics and government--2001-2009.

United States.

Physical Description:

1 online resource (239 p.)

Edition:

1st ed.

Place of Publication:

New York : Routledge, 2010.

Language Note:

English

Summary:

In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American po

Contents:

Book Cover; Title; Copyright; Contents; Tables; Preface; Acknowledgments; PART 1 THE HISTORICAL NATURE OF AFRICAN AMERICANS RUNNING FOR POLITICAL OFFICE, COALITION POLITICS, AND OBAMA'S WINNING COALITION; 1 Introduction; 2 Descriptive and Substantive Representation; 3 Obama's Winning Coalition; PART 2 THE DYNAMICS OF THE CAMPAIGN PROCESS; 4 Demographic Groups that Supported Obama; 5 The Clinton Factor: Hillary and Bill; 6 The Campaign for the White House; 7 Innovations in Technology and Media; 8 Change Comes to America; Notes; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-135-84141-1

1-135-84142-X

1-282-59570-9

9786612595707

0-203-88395-0

9780203883952

OCLC:

609858981