Education for sale / Eric Midwinter.

Format:

Book

Author/Creator:

Midwinter, Eric C.

Series:

Routledge library editions. Education.

Routledge library editions. Education ; v. 48

Language:

English

Subjects (All):

Home and school.

Parent-teacher relationships.

Physical Description:

1 online resource (105 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2012, c1977.

Language Note:

English

Summary:

Teachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly -practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has become an acute professional concern for teachers to involve parents as closely as possible in the educational process. The book acknowledges that educational salesmanship must be adapted to the cultu

Contents:

EDUCATION FOR SALE; Copyright; EDUCATION FOR SALE; Copyright; Preface; Contents; Prologue: A Cautionary Tale; PART ONE: Why? It Pays Educationally to Advertise; PART TWO: How?; CHAPTER 1 We don't want those dirty, bloody, smelly mothers in here with us'; CHAPTER 2 'And I s'pose when we've finished this, the telly will come again'; CHAPTER 3 'A dazzling array of communication'; CHAPTER 4 'We're on our home ground'; CHAPTER 5 Home-School Harry et alia; CHAPTER 6 'It'll end up with the children waiting for us to come out of school!'; CHAPTER 7 Parents' committees ... and parents' rooms

CHAPTER 8 The ultimate in home and school relationsCHAPTER 9 Tried mechanics; PART THREE: Where Now? A Forward Role; Epilogue: Albert and His Schooling; Bibliography

Notes:

First published in 1977.

Includes bibliographical references.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-136-66954-X

1-280-67290-0

9786613649836

0-203-80857-6

1-136-66955-8

9780203808573

OCLC:

798531264