Greener products : the making and marketing of sustainable brands / Al Iannuzzi.

Format:

Book

Author/Creator:

Iannuzzi, Al, author.

Language:

English

Subjects (All):

Green marketing.

Green products.

Physical Description:

1 online resource (213 p.)

Edition:

1st ed.

Other Title:

ENVIROnetBASE

Place of Publication:

Boca Raton : CRC Press, 2012.

Language Note:

English

Summary:

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products</E

Contents:

section 1. The case for greener products

section 2. Making greener products

section 3. Green marketing.

Notes:

"A CRC title."

Includes bibliographical references.

ISBN:

0-429-10691-2

1-283-43730-9

9786613437303

1-4398-5499-8

9780429106910

OCLC:

769190226