Healthcare biotechnology : a practical guide / Dimitris Dogramatzis.

Format:

Book

Author/Creator:

Dogramatzis, Dimitris, 1962- author.

Language:

English

Subjects (All):

Pharmaceutical biotechnology.

Biotechnology.

Biotechnology industries.

Physical Description:

1 online resource (xiii, 675 pages) : illustrations, charts, tables; digital file(s).

Edition:

1st ed.

Place of Publication:

Taylor & Francis 2011

Boca Raton : CRC Press, 2011.

Language Note:

In English.

Summary:

"A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professional and registered pharmacist, this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study"--Provided by publisher.

Contents:

Part I. The Healthcare Biotechnology Industry

chapter 1. Bioeconomy; Part II. Intellectual Property

chapter 2. Intellectual property management

chapter 3. Biolicensing

Part III. Funding

chapter 4. Biofinance

chapter 5. Biopartnering

Part IV. New Product

chapter 6. Biodrug research

Chapter 7. Biomanufacturing

Part V. Marketing

chapter 8. Biomarketing planning

Chapter 9. Biopromotion

chapter 10. Biopricing

chapter 11. Biosupply chain

chapter 12. Biobrand life cycle management

Part VI. Running the Business

chapter 13. Biobusiness models

chapter 14. Biocompany life cycle

Appendices

Index

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapter, and index.

Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode

Description based on print version record.

ISBN:

9780429109461

OCLC:

908077611

Access Restriction:

Unrestricted online access