Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium / symposium chair, editor Alan B. Albarran.

Format:

Book

Contributor:

Albarran, Alan B., editor. of compilation.

Broadcast Education Association (U.S.)

Series:

Electronic Media Research Series

Electronic media research series

Language:

English

Subjects (All):

Mass media--Management--Congresses.

Mass media.

Mass media--Economic aspects--Congresses.

Convergence (Telecommunication)--Congresses.

Convergence (Telecommunication).

Physical Description:

1 online resource (295 p.)

Edition:

1st ed.

Place of Publication:

New York : Routledge, 2013.

Language Note:

English

Summary:

<P>This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.</P>

Contents:

Cover; Media Management and Economics Research in a Transmedia Environment; Title Page; Copyright Page; Table of Contents; List of Figures; List of Tables; Notes on Contributors; Series Editor's Foreword; Introduction; Section I Media Management and Economics Research from Senior Scholars; 1 Media Management and Economics Research: The First 75 Years; 2 Future Prospects for Cable Telecommunications in an Over-the-Top World; 3 Innovation Failure: A Case Study Analysis of Eastman Kodak and Blockbuster Inc.; Section II MME Research from Junior Scholars

4 Application of the Long Tail Economy to the Online News Market in Taiwan: Civic Participation Matters5 Order of Market Entry: Examining First Mover Advantages among Social Networking Sites; 6 An Argument for News Media Managers to Direct and Use Audience Research; 7 Responding to Systematic Reform, Market Change, and Technological Innovation: China's Book Publishing Industry in Rapid Transformation; Section III Latin American and Hispanic MME Research; 8 Convergence in the Mexican Media Industry 2011

9 A Case Study on Media Diversification: Caracol and RCN TV Channels-Beyond the Traditional Business Model10 Twitter Use among English and Spanish Language Television Stations: A Traffic and Content Analysis of Dallas-Fort Worth Local Television Twitter Accounts; 11 The State of Spanish Language Media 2012; Section IV Media Management Issues for New Media/Transmedia; 12 Television Industry's Adoption of the Internet: Diffusion of an Inefficient Innovation

13 The Transmedia Experience in Local TV News: Examining Parasocial Interaction in Viral Viewership and the Online Social Distribution of News14 Managing and Financing Small-Budget Transmedia Production: The Case of Norwegian Recycling; Index

Notes:

"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.

Includes bibliographical references at the end of each chapters and index.

Description based on online resource; title from title page (ebrary, viewed August 12, 2013).

ISBN:

1-135-96941-8

1-138-92558-6

0-203-53832-3

1-135-96934-5

9780203538326

OCLC:

854977113