Audience research methodologies : between innovation and consolidation / edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, and Jelena Jurisic.

Format:

Book

Contributor:

Bilandzic, Helena.

Jensen, Jakob Linaa.

Jurisic, Jelena.

Patriarche, Geoffroy.

Series:

Routledge Studies in European Communication Research and Education

Routledge studies in European communication research and education ; 2

Language:

English

Subjects (All):

Mass media--Audiences--Research.

Mass media.

Physical Description:

1 online resource (269 p.)

Edition:

1st ed.

Place of Publication:

New York ; London : Routledge, 2014.

Language Note:

English

Summary:

<P>The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the re

Contents:

Audience conceiving among journalists : integrating social-organizational analysis and cultural analysis through ethnography / Igor Vobic

Audience research methods : facing the challenges of transforming audiences / Miguel Vicente-Mariño

Triangulation as a way to validate and deepen the knowledge about user behavior : a comparison between questionnaires, diaries and traffic measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius

Participatory design as an innovative approach to research on young audiences / Christine W. Wijnen and Sascha Trützsch

Researching audience participation in museums : a multi-method and multi-site interventionist approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas

Researching ethnic minority groups as audiences : implementing culturally appropriate research strategies / Marta Cola and Manuel Mauri Brusa

Exploring the potential of creative research for the study of imagined audiences : a case study of Estonian students' sketches on the typical Facebook users / Andra Siibak and Maria Murumaa-Mengel

Analyzing online social networks from a user perspective : a quantitative-qualitative framework / Jakob Linaa Jensen and Anne Scott Sørenson

Virtual shadowing, online ethnographies and social networking studies / Nicoletta Vittadini and Francesca Pasquali

Digging the Web : promises and challenges of using Web 2.0 tools for audience research / Matthias R. Hastall and Freya Sukalla

Twitter and social TV : microblogging as a new approach to audience research / Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane Fleischer

An evaluation of the potential of Web 2.0 APIs for social research / Cedric Courtois and Peter Mechant

Audiences, audiences everywhere : measured, interpreted and imagined / Klaus Bruhn Jensen.

Notes:

Description based upon print version of record.

Includes bibliographical references and indexes.

Description based on metadata supplied by the publisher and other sources.

ISBN:

0-415-83435-X

0-203-52315-6

1-134-06475-6

9780203523155

OCLC:

855504003