Choice-based conjoint analysis : models and designs / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi.

Format:

Book

Author/Creator:

Raghavarao, Damaraju, author.

Contributor:

Wiley, James B.

Chitturi, Pallavi.

Language:

English

Subjects (All):

Conjoint analysis (Marketing).

Consumers' preferences.

Physical Description:

1 online resource (194 p.)

Edition:

1st ed.

Place of Publication:

Boca Raton, Fla. : CRC Press, c2011.

Boca Raton : CRC Press, Taylor & Francis, 2011.

Language Note:

English

Summary:

Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings.

Contents:

Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover

Notes:

A Chapman & Hall book.

Includes bibliographical references (p. 171-176) and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-04-006640-2

0-429-13228-X

1-4200-9997-3

9780429132285

OCLC:

664233861