Gender and public relations : critical perspectives on voice, image and identity / edited by Christine Daymon and Kristin Demetrious.

Format:

Book

Contributor:

Daymon, Christine.

Demetrious, Kristin, 1958-

Series:

Routledge new directions in public relations and communication research.

Routledge new directions in public relations and communication research

Language:

English

Subjects (All):

Public relations.

Sex role.

Physical Description:

1 online resource (296 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2014.

Language Note:

English

Summary:

<P>Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.</P><P></P><P>This book is positioned within the critical public relations stream. Through the prism of 'gender and public relations', it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the d

Contents:

Cover; Gender and Public Relations; Title Page ; Copyright Page ; Dedication; Table of Contents ; Contributors; Foreword; Acknowledgements; Introduction: Gender and public relations: making meaning, challenging assumptions; 1 Surface effects: public relations and the politics of gender; 2 Caring about public relations and the gendered cultural intermediary role; 3 Interrogating inequalities perpetuated in a feminized field: using Critical Race Theory and the intersectionality lens to render visible that which should not be disaggregated

4 Gendered performance and identity work in PR consulting relationships: a UK perspective5 Mothers, bodies, and breasts: organizing strategies and tactics in women's activism; 6 Celebrity, gender and reputation management at the BBC; 7 Campaigning for 'women, peace and security': transnational advocacy networks at the United Nations Security Council; 8 Gender, culture and power: competing discourses on the Philippine Reproductive Health Bill; 9 'I want to voice out my opinion': bringing migrant women into union work; 10 'Mammography at age 40 to 49 saves lives

just not enough of them': gendered political intersections in communicating breast cancer screening policy to publics11 Ex-journos and promo girls: feminization and professionalization in the Australian public relations industry; Index

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters and index.

Description based on online resource; title from title page (ebrary, viewed September 2, 2013).

ISBN:

1-136-75863-1

1-138-20608-3

0-203-43601-6

1-136-75856-9

9780203436011

OCLC:

855970257