International marketing : theory and practicefrom developing countries / Goodluck Charles and Wineaster Anderson.

Format:

Book

Author/Creator:

Charles, Goodluck, author.

Anderson, Wineaster, author.

Language:

English

Subjects (All):

Export marketing--Developing countries.

Export marketing.

Physical Description:

1 online resource (151 pages)

Edition:

1st ed.

Place of Publication:

Newcastle-upon-Tyne, England : Cambridge Scholars Publishing, 2016.

Summary:

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers' understanding and application of what they have learned in actual situations.

Contents:

Intro

Table of Contents

List of Exhibits

List of Figures

List of Tables

List of Abbreviations

Preface

Acknowledgements

About the Authors

Chapter One

Chapter Two

Chapter Three

Chapter Four

Chapter Five

Chapter Six

Chapter Seven

Chapter Eight

Chapter Nine

Bibliography

Glossary.

Notes:

Includes index.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed March 20, 2017).

ISBN:

1-4438-1003-7

1-4438-1927-1

OCLC:

962764906