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Promotional culture and convergence : markets, methods, media / edited by Helen Powell.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Internet advertising.
- Interactive marketing.
- Branding (Marketing).
- Physical Description:
- 1 online resource (521 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Abingdon, Oxon : Routledge, 2013.
- Language Note:
- English
- Summary:
- The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:promotional culture's primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in
- Contents:
- pt. I. Methods in context
- pt. II. Media in context.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 1-136-47437-4
- 0-203-13032-4
- 1-299-48273-2
- 1-136-47438-2
- 9780203130322
- OCLC:
- 843639829
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