Expanding the donor base in higher education : engaging non-traditional donors / edited by Noah D. Drezner.

Format:

Book

Contributor:

Drezner, Noah D.

Language:

English

Subjects (All):

Educational fund raising--United States.

Educational fund raising.

College benefactors--United States.

College benefactors.

Physical Description:

1 online resource (225 p.)

Edition:

1st ed.

Place of Publication:

New York : Routledge, 2013.

Language Note:

English

Summary:

"Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"-- Provided by publisher.

Contents:

section 1. Radical minorities

section 2. Other alumni constituencies

section 3. On-campus constituencies and future donors.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-136-28796-5

0-203-11371-3

1-299-48285-6

1-136-28797-3

9780203113714

OCLC:

843198304