2 options
Social media in travel, tourism and hospitality : theory, practice and cases / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel.
- Format:
- Book
- Author/Creator:
- Sigala, Marianna, author.
- Series:
- New directions in tourism analysis.
- New Directions in Tourism Analysis
- Language:
- English
- Subjects (All):
- Tourism--Social aspects.
- Tourism.
- Hospitality industry--Social aspects.
- Hospitality industry.
- Social media.
- Physical Description:
- 1 online resource (339 p.)
- Place of Publication:
- London ; New York : Routledge, 2016.
- Language Note:
- English
- Summary:
- Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
- Contents:
- pt. 1. Web 2.0 : strategic and operational business models
- pt. 2. Web 2.0 : applications for marketing
- pt. 3. Web 2.0 : travellers' behaviour
- pt. 4. Web 2.0 : knowledge management and market research.
- Notes:
- "First published 2012 by Ashgate Publishing'--t.p. verso.
- Includes bibliographical references at the end of each chapters and index.
- Description based on print version record.
- ISBN:
- 1-4094-8514-5
- 1-317-05379-6
- 1-315-60951-7
- 1-283-38274-1
- 9786613382740
- 1-4094-2092-2
- 9781315609515
- OCLC:
- 772524300
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.