The marketing matrix : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.

Format:

Book

Author/Creator:

Hastings, Gerard, author.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Consumption (Economics).

Consumer behavior.

Manipulative behavior.

Physical Description:

1 online resource (417 p.)

Edition:

1st ed.

Place of Publication:

New York, N.Y. : Routledge, 2013.

Language Note:

English

Summary:

<P></P><P>In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further e

Contents:

Out of control

The soft power of corporate marketing

The customer always comes second

A tyranny of choice

Not exactly lying

Suffer the little children

Digital redemption?

A very mixed blessing

Marketing to power

Solutions

In search of solutions

Power to the people

Marketing as if people mattered.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-136-22891-8

0-415-67861-7

0-203-09955-9

1-283-86164-X

1-136-22892-6

9780203099551

OCLC:

823387001