Marketing technologies : corporate cultures and technological change / Elena Simakova.

Format:

Book

Author/Creator:

Simakova, Elena, 1973- author.

Series:

Routledge studies in innovation, organization and technology ; 25.

Routledge studies in innovation, organization, and technology ; v. 25

Language:

English

Subjects (All):

Organizational change.

Electronic commerce.

Technological innovations--Economic aspects.

Technological innovations.

Management--Technological innovations.

Management.

Physical Description:

1 online resource (209 p.)

Edition:

1st ed.

Place of Publication:

New York, N.Y. : Routledge, 2013.

Language Note:

English

Summary:

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and soci

Contents:

The "market turn" in science and technology studies

Marketing technologies : in theory, and in practice

Inside corporations : an ethnographic approach

Becoming a neophyte marketer

Marketing texts as discursive objects, or do texts speak for themselves?

"Softly, softly" tagging the world

RFID "theatre of the proof"

Concluding remarks.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-136-23809-3

0-203-10203-7

1-283-86179-8

1-136-23810-7

9780203102039

OCLC:

820787687