Assessing media education : a resource handbook for educators and administrators / edited by William G. Christ.

Format:

Book

Contributor:

Christ, William G.

Series:

LEA's communication series.

LEA's communication series

Language:

English

Subjects (All):

Mass media--Study and teaching (Higher)--Evaluation--Handbooks, manuals, etc.

Mass media.

Physical Description:

1 online resource (601 pages).

Edition:

First edition.

Place of Publication:

Mahwah, N.J. : L. Erlbaum, 2006.

Language Note:

English.

Summary:

This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.

Contents:

Front cover; Contents; Preface; PART I: DEVELOPING THE ASSESSMENT PLAN; Chapter 1. Introduction: Why Assessment Matters; Chapter 2. Developing the Assessment Plan; Chapter 3. Mission Statements; PART II: DEVELOPING STUDENT LEARNING OUTCOMES; Chapter 4. Law and Policy; Chapter 5. History; Chapter 6. Diversity; Chapter 7. Production and Graphics; Chapter 8. Ethics; Chapter 9. Critical Thinking; Chapter 10. Research and Information Gathering; Chapter 11. Media Writing; Chapter 12. Reporting and Editing; Chapter 13. Math and Statistics; Chapter 14. Public Relations; Chapter 15. Advertising;

PART III: MEASURING STUDENT LEARNING OUTCOMESChapter 16. Indirect Measurements: Institutional Data, Surveys, Interviews, and Advisory Boards; Chapter 17. Indirect Measures: Internships, Careers, and Competitions; Chapter 18. Direct Measures: Examinations; Chapter 19. Direct Measures: Embedded ""Authentic"" Assessment; Chapter 20. Direct Measures: Portfolios; Chapter 21. The Capstone Course; PART IV: USING ASSESSMENT: CASE STUDIES; Chapter 22. University of Minnesota; Chapter 23. Arizona State University; Chapter 24. Virginia Commonwealth University; Chapter 25. Zayed University; Chapter 26. Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses; Author Index; Subject Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and indexes.

Description based on publisher supplied metadata and other sources.

ISBN:

1135606358

020393315X

1410614425

1281076007

1135606366

9786611076009

1429462833

9781410614421

OCLC:

476131274