Perspectives on international marketing : re-issued / edited by Stanley J. Paliwoda.

Format:

Book

Contributor:

Paliwoda, Stanley J., editor.

Series:

Routledge Library Editions: International Business

Routledge library editions. International business ; v. 29

Language:

English

Subjects (All):

Export marketing--Case studies.

Export marketing.

Marketing--China--Case studies.

Marketing.

Marketing--Japan--Case studies.

International business enterprises--Case studies.

International business enterprises.

Physical Description:

1 online resource (xi, 374 pages) : illustrations.

Place of Publication:

Abingdon, Oxon : Routledge, 2013.

Language Note:

English

Summary:

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of

Contents:

pt. I. Challenging the international marketing literature

pt. II. Marketing to China and Japan : research findings

pt. III. Empirical studies of international marketing that are industry-specific.

Notes:

First published in 1991 by Routledge.

Includes bibliographical references and index.

ISBN:

9781135126667

1135126666

9781283941846

1283941848

9780203076613

0203076613

9781135126674

1135126674

OCLC:

828735303