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The social media industries / edited by Alan B. Albarran.
- Format:
- Book
- Series:
- Media management and economics series.
- Media management and economics
- Language:
- English
- Subjects (All):
- Internet industry.
- Internet marketing--Social aspects.
- Internet marketing.
- Social media--Economic aspects.
- Social media.
- Mass media--Economic aspects.
- Mass media.
- Electronic commerce--Social aspects.
- Electronic commerce.
- Physical Description:
- 1 online resource (273 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York, N.Y. : Routledge, 2013.
- Language Note:
- English
- Summary:
- This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. <L
- Contents:
- Cover; THE SOCIAL MEDIA INDUSTRIES; Copyright; CONTENTS; FIGURES; TABLES; CONTRIBUTORS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; 1 INTRODUCTION; 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES; 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues; 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES; 5 SOCIAL MEDIA MARKETING; 6 SOCIAL MEDIA CONTENT; 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality; 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA; 9 PRIVACY AND SOCIAL MEDIA; 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER
- 11 SOCIAL MEDIA AND YOUNG LATINOS12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media; 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions; AUTHOR INDEX; SUBJECT INDEX
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and indexes.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 1-136-32518-2
- 0-203-12105-8
- 1-299-27866-3
- 1-136-32519-0
- 9780203121054
- OCLC:
- 830161456
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