Marketing management and strategy : an African casebook / edited by George Tesar and John Kuada.

Format:

Book

Contributor:

Kuada, John.

Tesar, George.

Language:

English

Subjects (All):

Marketing--Africa.

Marketing.

Marketing--Management--Case studies.

Strategic planning--Africa--Case studies.

Strategic planning.

Physical Description:

1 online resource (277 p.)

Edition:

1st ed.

Place of Publication:

Abingdon, Oxon : Routledge, 2013.

Language Note:

English

Summary:

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

Contents:

An assessment of external environments for enterprises diagram

African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu

Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni

Will privatization save nigerian rail transport system? / Robert Madu and John Kuada

Perspectives on executive and managerial strategies and operations

Diagram

Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula

Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly

The Kenyan milk market : growth enabling policies and strategies / John Kuada

Executive and managerial strategic action on the enterprise level

Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada

FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa

Effort school or more effort? / Fred Mugambi Mwirigi

Marketing action diagram

Danso fruit drinks (DFD) Ghana Limited / John Kuada

Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach

Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig

Marketing rewards and executive and managerial control diagram

Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach

Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar

Ghana craft company / John Kuada

Conclusion

Integrated model diagram

Strategic planning diagram

Bibliography

Web resources.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-135-09619-8

0-203-07166-2

1-299-14112-9

1-135-09620-1

9780203071663

OCLC:

828298822