Creativity and advertising : affect, events and process / Andrew McStay.

Format:

Book

Author/Creator:

McStay, Andrew, 1975- author.

Language:

English

Subjects (All):

Advertising.

Creative ability.

Physical Description:

1 online resource (193 p.)

Edition:

1st edition

Place of Publication:

Abingdon, Oxon : Routledge, 2013.

Language Note:

English

System Details:

text file

Summary:

<P><EM>Creativity and Advertising</EM> develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking

Contents:

Cover; Title; Copyright; Contents; 1 Introducing the sensational world of creativity and advertising; Structure of the book; Note; 2 Strangely revealing; The rise of creative advertising; Revealing and disclosing; Conclusion; Notes; 3 The poetics of advertising; Arts and crafts; The poetics of improvisation; Conclusion; Note; 4 Playful combinations; Generation; Play; Combinatorial approaches; Conclusion; Notes; 5 Sensational dimensions; Viscerality; Affect; Bodies of ideas; Conclusion; Notes; 6 Vivid living, excess and the marketplace; Transgression; Conclusion

7 Creativity and the Counter-EnlightenmentContext; Life: a project; Volo ergo sum; Idealism; Conclusion; Note; 8 Embodying culture; Insides without an outside; Biosemiosis; Imagination and the human bubble; Conclusion; 9 Concrescence and the unfashionably new; Malleability; Beyond predetermination; Conclusion; 10 Excessive media; Crafting media; Affordances; Imagining media; Ecological creativity; Transversal imperatives; Conclusion; Note; 11 Conclusions; Representation; Will; Note; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-135-04530-5

0-415-51955-1

0-203-49220-X

1-135-04531-3

9780203492208

OCLC:

849935323