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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
- Format:
- Book
- Conference/Event
- Conference Name:
- International Conference on Distribution (4th : 1987 : Milan, Italy)
- Series:
- Routledge Library Editions: Retailing and Distribution
- Routledge library editions. Retailing and distribution ; v. 6
- Language:
- English
- Subjects (All):
- Marketing channels--Congresses.
- Marketing channels.
- Retail trade--Congresses.
- Retail trade.
- Physical Description:
- 1 online resource (344 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London ; New York : Routledge, 2013.
- Language Note:
- English
- Summary:
- Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distribut
- Contents:
- pt. I. The structure of vertical relationships
- pt. II. Managing channel relationships
- pt. III. Marketing channel evolution.
- Notes:
- Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 1-136-24572-3
- 1-283-64372-3
- 0-203-10365-3
- 1-136-24573-1
- 9780203103654
- OCLC:
- 815653293
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