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Place brand formation and local identities / Staci M. Zavattaro.

Van Pelt Library HT153 .Z39 2020
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Format:
Book
Author/Creator:
Zavattaro, Staci M., 1983- author.
Language:
English
Subjects (All):
Neighborhoods.
Branding (Marketing).
Place attachment.
Group identity.
Physical Description:
91 pages ; 25 cm
Place of Publication:
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
Contents:
Place branding and neighborhood identity
A sense of community and feelings of safety
Government-neighborhood relations
Nostalgia and idealism in neighborhood branding
Physical and natural space
Neighborhood identity and 'like me' politics.
Notes:
Includes bibliographical references and index.
Other Format:
ebook version :
ISBN:
9781138500044
1138500046
OCLC:
1098231755

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