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市场营销案例分析教程(第二版).
- Format:
- Book
- Author/Creator:
- Peng,Yushou.
- Language:
- Chinese
- Subjects (All):
- Marketing.
- Case studies.
- Physical Description:
- 1 online resource (268 pages)
- Edition:
- 1st ed.
- Place of Publication:
- BeiJing : PEKING UNIVERSITY PRESS, 2015.
- Summary:
- This book is a comprehensive textbook designed for vocational education in the field of marketing. It provides detailed case studies covering various aspects of marketing, including market analysis, consumer behavior, strategic market planning, competitive strategies, product strategies, distribution channel strategies, and promotion. Each case study is accompanied by key knowledge points, objective narratives, and dynamic and forward-looking questions. The book aims to serve as a supplementary teaching material for marketing courses and a reference guide for corporate marketing staff training. It is structured to enhance the understanding and application of marketing concepts through practical examples. Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- OCLC:
- 974595534
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