Theory of the hashtag / Andreas Bernard ; translated by Valentine A. Pakis.

Format:

Book

Author/Creator:

Bernard, Andreas, 1969- author.

Contributor:

Pakis, Valentine A., translator.

Standardized Title:

Diktat des Hashtags. English

Language:

English

German

Subjects (All):

Hashtags (Metadata).

Social media.

Physical Description:

v, 102 pages ; 20 cm

Edition:

English edition.

Place of Publication:

Cambridge, UK ; Medford, MA : Polity Press, [2019]

Summary:

"Theory of the Hashtag traces the young and spectacular career of the humble hashtag, shining a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere. It is a short book about the most prominent sign of our times"-- Provided by publisher.

Contents:

1 A Sign of the Times p. 1

2 Hashtags and the Dispersion of Statements p. 8

3 The Biography of a Symbol p. 18

4 Where Was the Keyword Before the Hashtag? p. 28

5 Venues of the Hashtag I: Political Activism p. 48

6 Venues of the Hashtag II: Marketing p. 55

7 Empowering and Leveling p. 70.

Notes:

"First published in German as Das Diktat des Hashtags. Über ein Prinzip der aktuellen Debattenbildung. © S. Fischer Verlag GambH, Frankfurt am Main, 2018"--Title page verso.

Includes bibliographical references.

Other Format:

Online version: Bernard, Andreas, Theory of the hashtag

ISBN:

9781509538935

1509538933

9781509538942

1509538941

OCLC:

1085592868