Werbung als Marketinginstrument : Mit Fallbeispielen aus der Werbepraxis / Günther Haedrich.

Format:

Book

Author/Creator:

Haedrich, Günther, author.

Series:

Marketing-Management ; 1

Language:

German

Subjects (All):

Advertising.

Physical Description:

1 online resource (181 pages).

Edition:

Reprint 2019

Place of Publication:

De Gruyter 1976

Berlin ; Boston : De Gruyter, [2019]

Language Note:

In German.

Summary:

To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.

Contents:

Frontmatter

Geleitwort

Vorwort

Inhalt

1. Einleitung

2. Grundlegung

3. Die Praxis der Werbeplanung und der Werbeerfolgskontrolle

Literatur

Sachregister

Backmatter

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)

This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0 https://www.degruyter.com/dg/page/open-access-policy

ISBN:

9783110837148

3110837145

OCLC:

1110714720