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Marketing management casebook. / Edited by Harper W. Boyd, Jr. and Robert T. Davis.
LIBRA HF5415.13 .B67
Available from offsite location
- Format:
- Book
- Author/Creator:
- Boyd, Harper W., compiler.
- Language:
- English
- Subjects (All):
- Marketing--Management--Case studies.
- Marketing.
- Marketing--Management.
- Genre:
- Case studies.
- Physical Description:
- ix, 736 pages : illustrations, facsimiles, forms, maps, portraits ; 24 cm
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1971.
- OCLC:
- 164705
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