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The book business / Mike Shatzkin and Robert Paris Riger.

Van Pelt Library Z471 .S4425 2019
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Format:
Book
Author/Creator:
Shatzkin, Mike, author.
Riger, Robert P., author.
Contributor:
John Lammey Stewart Memorial Library Fund.
Series:
What everyone needs to know
Language:
English
Subjects (All):
Publishers and publishing.
United States.
Publishers and publishing--United States.
Booksellers and bookselling--United States.
Booksellers and bookselling.
Book industries and trade--United States.
Book industries and trade.
Physical Description:
xiv, 165 pages ; 21 cm.
Place of Publication:
New York, NY : Oxford University Press, [2019]
Summary:
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format.
Contents:
1 The Global Book Business p. 1
2 From Idea to Book p. 12
3 Bookselling, Marketing, and Sales: Getting the Book to the Reader p. 31
4 Some Publishing History p. 49
5 E-Books p. 57
6 The Book Publishing Business Model p. 70
7 Bookselling in the Twenty-First Century-Amazon.com p. 81
8 Children's and Young Adult (YA) Publishing p. 106
9 Audiobooks p. 113
10 The Future of Publishing p. 122.
Notes:
Includes index.
Local Notes:
Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.
Other Format:
Online version: Shatzkin, Mike. Book business.
ISBN:
9780190628048
0190628049
9780190628031
0190628030
OCLC:
1044774705
Publisher Number:
99981561020

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