Designing and conducting survey research : a comprehensive guide / Louis M. Rea, Richard A. Parker ; cover design by C. Wallace.

Format:

Book

Author/Creator:

Rea, Louis M., author.

Parker, Richard A. (Richard Allen), 1947- author.

Contributor:

Wallace, Campbell, 1806- cover designer.

Language:

English

Subjects (All):

Sampling (Statistics).

Social surveys.

Social sciences--Statistical methods.

Social sciences.

Genre:

Electronic books.

Physical Description:

1 online resource (355 pages): illustrations

Edition:

Fourth edition.

Place of Publication:

San Francisco, California : Jossey-Bass, 2014.

System Details:

text file

Summary:

Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. The authors have continually made revisions based on firsthand experience, ensuring that the methods described in this text are in line with the latest standards and organizational demands. This updated fourth edition builds on the first three editions, introducing step-by-step procedures for conducting data analysis with SPSS statistical software. New in this edition: Detailed examples from recent real-world research, How-to instructions for implementing analysis with SPSS, Updated ethical considerations for conducting survey research, Guidelines for using cell phone samples and Internet surveys, Full coverage of survey nonresponse error, Tips for surveying special populations, including multicultural surveys and screening for subsamples, Designing and Conducting Survey Research is a practical guide to conducting survey research. It comprehensively explains all major components of surveys, starting with developing questionnaires and progressing through preparation of the final report. Clear, concise, and accessible, this guide demystifies even complex statistical concepts, enabling you to conduct robust research with far-reaching results. Book jacket.

Contents:

Part 1 Developing and Administering Questionnaires 1

1 An Overview of the Sample Survey Process 3

2 Designing Effective Questionnaires: Basic Guidelines 36

3 Developing Survey Questions 59

4 Using Focus Groups in the Survey Research Process 80

Part 2 Ensuring Scientific Accuracy 97

5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99

6 The Theoretical Basis of Sampling 135

7 Confidence Intervals and Basic Hypothesis Testing 146

8 Determining the Sample Size 163

9 Selecting and Obtaining a Representative Sample 177

Part 3 Presenting and Analyzing Survey Results 201

10 Analyzing Cross-Tabulated Data 203

11 Testing the Difference between Means 235

12 Regression and Correlation 261

13 Preparing an Effective Final Report 292.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Local Notes:

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Other Format:

Print version: Rea, Louis M. Designing and conducting survey research : a comprehensive guide.

ISBN:

9781118767009

OCLC:

886111399

Access Restriction:

Restricted for use by site license.