The four speeches every leader has to know / Bård Norheim, Joar Haga.

Format:

Book

Author/Creator:

Norheim, Bård Eirik Hallesby, author.

Haga, Joar, author.

Series:

Palgrave pivot

Language:

English

Subjects (All):

Rhetoric.

Narration (Rhetoric).

Leadership.

Physical Description:

ix, 125 pages ; 21 cm.

Place of Publication:

Cham, Switzerland : Palgrave Macmillan, [2020]

Summary:

"This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to suffering people experience. To be persuasive, the speaking leader therefore has to acknowledge that life is inscribed in the reality of change and suffering. The point is not to glorify suffering, but to acknowledge the depths of the human condition and how this knowledge may shape the art of speaking well. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory."--Provided by publisher.

Contents:

Introduction : a rhetoric of suffering

The opening speech : envisioning the future

The executioner speech : communicating tough decisions

The consolation speech : the leader as comforter

The farewell speech : leaving a legacy worth suffering for.

Notes:

Includes bibliographical references and index.

ISBN:

9783030199739

3030199738

OCLC:

1104652857