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Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
- Format:
- Book
- Author/Creator:
- Britton, Matthew, author.
- Antonio Lucio, author of introduction, etc.
- Language:
- English
- Subjects (All):
- Young adult consumers.
- Marketing.
- Advertising.
- Target marketing.
- Young adults--Attitudes.
- Young adults.
- Young adults--Conduct of life.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (321 pages): illustrations
- Place of Publication:
- Hoboken, New Jersey : Wiley, 2015.
- System Details:
- text file
- Contents:
- Chapter 1 From Status Symbol to Status Update 1
- Chapter 2 From Things to Thrills 13
- Chapter 3 The Rise of Electronic Dance Music 35
- Chapter 4 Access over Ownership 45
- Chapter 5 The Communal Table 55
- Chapter 6 The Peer-to-Peer Economy 67
- Chapter 7 The Power of the Crowd 81
- Chapter 8 Free Agency 97
- Chapter 9 Lifehacking 115
- Chapter 10 The Field Guide to Lifehackers 131
- Let's Pivot to Brand Building 146
- Chapter 11 TV, the NTL, and the End of Demographics 149
- Chapter 12 Going Viral: Decoded 157
- Chapter 13 Big Data 101 173
- Chapter 14 People Are Brands 183
- Chapter 15 Brands Are People 213
- Chapter 16 A Story Worth Sharing 223.
- Notes:
- Includes index.
- Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2015).
- Local Notes:
- Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
- Other Format:
- Print version: Britton, Matthew. Youthnation : building remarkable brands in a youth-driven culture.
- ISBN:
- 9781118982525
- OCLC:
- 907289286
- Access Restriction:
- Restricted for use by site license.
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