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Mavericks at work : why the most original minds in business win / William C. Taylor, Polly LaBarre.
LIBRA HD38.25.U6 T39 2006
Available from offsite location
- Format:
- Book
- Author/Creator:
- Taylor, William, 1959-
- Language:
- English
- Subjects (All):
- Executives--United States--Case studies.
- Executives.
- Leadership--United States--Case studies.
- Leadership.
- Competition.
- United States.
- Competition--United States--Case studies.
- Success in business--United States--Case studies.
- Success in business.
- Local Subjects:
- Success in business--United States--Case studies.
- Competition--United States--Case studies.
- Leadership--United States--Case studies.
- Executives--United States--Case studies.
- Genre:
- Case studies.
- Physical Description:
- xv, 316 pages ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- New York : William Morrow, [2006]
- Summary:
- "In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century. The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success."--Publisher's website.
- Profiles successful entrepreneurs who are promoting their companies by challenging outdated practices, revealing how they have developed large-scale ideas, promoted products and services of high value, and consistently increased their own knowledge bases.
- Contents:
- Rethinking competition. Not just a company, a cause : strategy as advocacy ; Competition and its consequences : disruptors, diplomats, and a new way to talk about business ; Maverick messages (I) : sizing up your strategy
- Reinventing innovation. Ideas unlimited : why nobody is as smart as everybody ; Innovation, Inc. : open source gets down to business ; Maverick messages (II) : open-minding your business
- Reconnecting with customers. From selling value to sharing values : overcoming the age of overload ; Small gestures, big signals : outstanding strategies to stand out from the crowd ; Maverick messages (III) : building your bond with customers
- Redesigning work. The company you keep : business as if people mattered ; People and performance : stars, systems, and workplaces that work ; Maverick messages (IV) : practicing your people skills.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- ISBN:
- 0060779616
- 9780060779610
- OCLC:
- 64511213
- Publisher Number:
- 9780060779610
- Online:
- Contributor biographical information
- Publisher description
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